Video for Sid Lee. Sigh...

Working here has been my dream job for the past half year, starting when I learned who won the new Adidas Originals account. They do design the way I feel it should be done, through collaborative thinking amongst different fields. It's not just the advertising and design majors, but from all areas of creation and problem solving. Unfortunately, I haven't really seen too much of this elsewhere. I feel like more design firms and ad agencies should really look into their business approach, because they really embody the meaning of creativity. They don't just talk about the other angle, they LIVE it.

It's what makes them stand out, and damn do they look good doing it!